Description

Marketing, persuasion, and the power of storytelling.

No matter what career path students take, the ability to sell ideas, persuade others, and communicate effectively is invaluable. This workbook explores the fundamentals of marketing, branding, and storytelling, helping students craft compelling messages that engage, influence, and inspire action.

From understanding consumer psychology to developing persuasive techniques, students will explore how ideas gain traction and how successful marketing strategies shape the world. Whether they aim to become entrepreneurs, creatives, or professionals in any field, this module will equip them with skills that make a lasting impact.

Each workbook is packed with practical, future-focused classroom activities that help students develop real-world skills, fulfill their dreams, and contribute responsibly to modern society. Perfect for teachers looking to go beyond the standard curriculum and prepare students for life beyond school.